Retail Job Description
Reports to:Store Manager
Sales Associate
Selling and Service
*Understands organizational objectives and makes decisions that align with the Company priorities and values
*Creates personal sales and clienteling strategies in partnership with the management team
*Meets customer needs through solution-oriented and forward thinking
*Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and trends in the marketplace
*Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
*Creates positive impressions with customer by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach's guide to style
*Demonstrates Coach's Selling and Service expectations at all times
*Influences customers' purchase decisions by balancing patience and assertiveness
*Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals
*Flexes personal selling techniques to contribute to overall store financial results
*Demonstrates persuasive (not aggressive), confident, friendly and genuine service skills and selling behaviors
*Discusses product features and builds the sale by suggesting appropriate add on items to fit the customers' specific needs
*Works with multiple customers simultaneously and breaks away as appropriate
*Follows up with customers consistently and genuinely to influence/close the sale
*Develops product knowledge skills and remains aware of current collections
*Demonstrates knowledge of competition and can apply that knowledge to building sales and customer relationships
*Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
*Sensitive to customers' needs and tailors approach by reading cues
*Builds lasting and loyal relationships with customers
*Ensures all daily tasks are completed without negatively impacting service or Coach standards
Workplace and Environment
*Creates enthusiasm and positivity for a shared vision and mission
*Fosters and environment of teamwork, trust and collaboration with peers, customers and supervisors
*Demonstrates confidence when working with customers
*Takes initiative; has a high-level of ownership and accountability for individual results
*Welcomes feedback and adapts behaviors as appropriate
*Represents Coach as a brand ambassador at all times
*Is adaptable and flexible to change
*Maintains a calm and professional demeanor at all times
*Creates short and long-term strategies to achieve personal metrics and performance goals
*Utilizes Company tools to keep self-informed
*Handles and offers solutions to customer issues appropriately and involves a manager when necessary
*Promotes and endorses a team selling environment
Operations
*Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner
*Adheres to all retail policies and procedures including POS, Operations and Loss Prevention procedures
*Leverages Coach's tools and technology to support relationship building and clienteling efforts; including to drive sales and achieve individual goals
*Replenishes inventory on sales floor as needed
*Processes shipments as needed
Additional Requirements
Experience:1- 3 year of previous selling experience in a luxury retail service environment preferred. Possesses current knowledge of fashion trends and competition in the marketplace.
Education:High school diploma or equivalent; college degree preferred.
Technical:Knowledge of cash registers systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS and Internet)
Physical:Ability to communicate effectively with customers and team. Mobility to maneuver the sales floor and stock room to provide and support customer service. Reach above/bend to obtain product for customers from store fixtures/shelves at various heights and climb ladders/stairs/step-stools to perform visual merchandising and housekeeping duties. Ability to frequently lift and carry up to five pounds and at times lift and carry product/cartons up to fifty pounds to process product shipment/transfers.
Schedule:Ability to work a flexible schedule to meet the needs of the business, including nights, weekends, busy seasons, and high retail traffic and sales days(including but not limited to: the day after Thanksgiving, Memorial Day, Christmas Eve, Mother's Day, etc.).
Note: This document serves only as a sample of the job duties and responsibilities and does not include an exhaustive list of all performance requirements.
Coach is an equal opportunity and affirmative action employer.